Dumb way to die… but smart PR?

I am not too keen on the phrase “viral video” for a lot reasons, but this is worth a look.

Does it work? Does it get its message across? And did it matter that the Melbourne’s Metro Trains managed a campaign viewed by 27,000,000 people in a week? (That’s seven times the population of the greater Melbourne area….).

Source: Mumbrella
Melbourne’s Metro Trains launches ‘dumb ways to die’ campaign to curb preventable train-related deaths

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