Ok, the week started yesterday, but….
Putting sex on the map: There are many startling things you do by scraping geo-tagged data, but … barcoded condoms????
OK, that’s from the US, but Sweden has been recognised as the world leader in inventive PR.
Sweden may be good, but this Red Bull campaign has been smashing (sound) barriers: The PR tricks behind Red Bull’s Felix Baumgartner PR stunt