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Monthly Archives: September 2012

And here is the reason why Bettina Wulff is suing Google RIGHT NOW. In case you wondered. The rumours have been around since 2006.

Autobiography out right now. Don’t buy it. You can borrow it from my mother later. Just savour the elegant execution of one of the oldest PR-tricks in the box. It makes my eyes water. It’s wonderful. It’s like a comeback of Engelbert Humperdinck.

Be aware that the tattoo divided the country. It’s a subtle form of defiance, too.

Germany’s Ex-First-Lady Bettina Wulff (38), a former PR professional, sues Google. The search engine’s auto-complete function suggests she has a racy past as a prostitute. If you enter her name, Google says you might want to try the following searches.

You can read more about the affair. Here are the links that come up when you do a Google Search.

http://techcrunch.com/2012/09/07/germanys-former-first-lady-sues-google-for-defamation-over-autocomplete-suggestions/

http://www.dw.de/dw/article/0,,16230823,00.html

http://www.bbc.com/news/technology-19542938

Wait a minute. Have to try it for myself.

Can live with the results so far. Phew.

 

The new academic year starts here. Perhaps you are just starting and will be meeting lots of new people, perhaps you are getting used to the idea that working life is just nine months away…

Either way it is quite likely that other people might want to find out a bit more about you – perhaps even to give you a job. And the chances are they will go online, and possibly Google your name.

The first thing a PR hiring manager does with a resumé

If a potential employer Googled you, would they be impressed?

It is well worth spending time polishing your online reputation. Although you probably won’t be able to match Neville Hobson’s LinkedIn page, you might learn some lessons from his post Make your LinkedIn story a compelling one.

For some down to earth, easy to read advice, you could do worse than read Personal Reputation Management, by Louis Halpern and Roy Murphy. Download the first chapter: Personal-Reputation-Management-Chapter-1

Inside the Mysterious World of Online Reputation Management (RWW)

INFOGRAPHIC: How To Protect Your Online Personal Brand and Reputation

10 Tips to Boost Your Personal SEO
Recruiters really care about your online reputation even if you don’t