And here is the reason why Bettina Wulff is suing Google RIGHT NOW. In case you wondered. The rumours have been around since 2006.
Autobiography out right now. Don’t buy it. You can borrow it from my mother later. Just savour the elegant execution of one of the oldest PR-tricks in the box. It makes my eyes water. It’s wonderful. It’s like a comeback of Engelbert Humperdinck.
Be aware that the tattoo divided the country. It’s a subtle form of defiance, too.
Germany’s Ex-First-Lady Bettina Wulff (38), a former PR professional, sues Google. The search engine’s auto-complete function suggests she has a racy past as a prostitute. If you enter her name, Google says you might want to try the following searches.
You can read more about the affair. Here are the links that come up when you do a Google Search.
The new academic year starts here. Perhaps you are just starting and will be meeting lots of new people, perhaps you are getting used to the idea that working life is just nine months away…
Either way it is quite likely that other people might want to find out a bit more about you – perhaps even to give you a job. And the chances are they will go online, and possibly Google your name.
If a potential employer Googled you, would they be impressed?
It is well worth spending time polishing your online reputation. Although you probably won’t be able to match Neville Hobson’s LinkedIn page, you might learn some lessons from his post Make your LinkedIn story a compelling one.